Luka Marin
Founder & Editor-in-Chief
Luka leads the vision of BeIstrian, combining editorial direction with a deep passion for Istrian culture and storytelling.
BeIstrian is a digital platform dedicated to capturing the essence of Istria through carefully curated stories, experiences, and local insights. More than just a travel guide, it’s a space where culture, gastronomy, and everyday life come together to inspire a deeper connection with the region.
Our goal is to go beyond the obvious — uncovering hidden places, authentic flavors, and meaningful moments that define Istria. Whether you’re planning a visit or simply exploring from afar, BeIstrian invites you to experience the region in a more thoughtful and personal way.
We believe that travel is not just about places, but about how those places make you feel. That’s why everything we share is thoughtfully selected — from the stories we tell to the experiences we recommend.
At BeIstrian, we focus on authenticity, simplicity, and quality. We highlight local voices, celebrate tradition, and present Istria in a way that feels both refined and real — never overwhelming, never artificial.
Our Team
A small, passionate team dedicated to storytelling, design, and local discovery.
Ana Kovač
Content Editor
Ana curates and refines every story, ensuring clarity, authenticity, and a consistent editorial voice.
Marko Perić
Local Experience Curator
Marko connects with local communities to uncover unique experiences and hidden gems across Istria.
Ivana Horvat
Creative Director
Ivana shapes the visual identity of BeIstrian, bringing a clean and modern editorial aesthetic to life.
Tomislav Radić
Partnerships Manager
Tomislav works with local partners, from wineries to event providers, building trusted collaborations.
Petra Novak
Travel Writer
Petra crafts engaging stories that inspire readers to explore Istria in a meaningful way.